INTERCROSS
ASHEVILLE, NC
JULY 2026–present
Art Director / Creative Director
Just getting started.
RSRV Collective
ASHEVILLE, NC
MAY 2021–present
Senior Art Director / CCO / Startup Co-Founder
Personally strategizing & executing all branding, text & email marketing, website and landing page UX & design, expo booth design, product dev, collateral, packaging, pitch decks, signage & social media content for a high-growth beverage startup that scaled to 600+ US retail locations (including Sprouts), and won 3 industry awards including BevNET Best NA Spirit (2023).
Senior Art Director
Leading creative execution for a fitness software platform / lifestyle brand. Personally executing & coding campaign emails, landing pages, popups & texts, ads, logos, social, packaging, website headers, content, decks, a new app and wholesale initiative / POP display.
SOFLETE
ASHEVILLE, NC
JAN 2020–JULY 2026
Senior Art Director
Clients: Soflete, Fugitive Labs, Loanable, Duende
Work: Personally executing strategy, branding, packaging, marketing campaigns, coding emails, popups & landing pages, social media content, website UX & design.
JEFF PERLSTEIN FREELANCE
ASHEVILLE, NC
JAN 2017–Dec 2019
eci
SAN FRANCISCO, CA
june 2011–OCT 2016
Ad Agency – Senior Art Director / Creative Director
Clients: Adobe, Autodesk, Dun & Bradstreet, Union Bank, etc.
Work: Managed a creative team while also personally executing emails, direct mail, branding, pitch decks, marketing content, website and landing page UX & design.
rauxa
SAN FRANCISCO, CA
sept 2008–may 2011
Ad Agency – Senior Art Director
Clients: Chase, Intuit, Sears, K-Mart, Verizon, Blue Shield of California, etc.
Work: Personally executing emails, signage, direct mail, print ads, DRTV, pitch decks, branding, credit card & logo design.
wunderman
chicago, il
june 2008–aug 2008
Ad Agency – Senior Art Director
Clients: Ford, Dollar General
Work: Personally executing emails, website UX & design.
draftfcb
chicago, il
july 2003–june 2008
Ad Agency – Senior Art Director / Associate Creative Director
Clients: State Farm, United States Postal Service, Motorola, Hampton Inn, etc.
Work: Managed a creative team while also personally executing emails, direct mail, print ads, DRTV, expo booth design & marketing content.
deerfields
buffalo grove, il
aug 2001–july 2003
Art Director / Copywriter / Marketing Coordinator
Personally executing print ads, signage, collateral, website UX, design & coding.
DRAFT
Chicago, il
nov 1999–aug 2001
Ad Agency – Production Artist / Art Director
Client: M&M/Mars
Work: Personally executing logo design, signage & packaging, and creating & retouching final release files.